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Marshall McLuhan:
“The Medium is the Message”
Marshall McLuhan begins “The Medium is the Message” by talking about the development of technology. As he elaborates his view of technology it becomes a bit aloof asides from his knowledge to the upcoming fact of economic growth and the inevitable job losses due to replacing machines. Marshall brakes technology into two different categories, technique of fragmentation (Production line machines – replaces simple single task workers) and automation Technology (ATM machines – replaces a bank teller with many different tasks). He doesn’t seem to be interested in whither or not this is a good or bad thing as he moves in his next idea.
Electric lights produces illumination a medium without a message. Several contents that lights are exploited give the illusion of medium but are all false. Marshall argues that the change from electric lights to modern halogen lights share the same medium illumination. Whether O.R. lights or spot lights which that neither could excites without the electric light is a proof of “the medium is the message”.
Railways were not the means of simple point to point transportation but a larger add to the growth of cities and views of time and distance. Marshall says that in this way airplanes are not in the same but “tend to dissolve the railway form” But how an airplane is just an increased rate of speed in respects of railways form underrates the sheer amount of growth city’s and people both evolved to contrasted by the railway revolution. Keeping the population of mid 1800’s in mind to the population of the introduction to world wide airplane travel the growth and economic value though might have been proportional the impacts were not. The times of international travel has connected the globe in ways land restricted railways could never have done. Where Marshall sees a dissolved idea of form I see just an increase of range of that initial ideal.
With almost an Optus action of the West purring these new mediums of technology and the full forms of their contents to deprive and developing countries just estrange these people and us as well. One example is the Bedouin with his battery radio on board the camel J.C. Carothers. And rightly so that us the makes of such “alien” goods have become lost. Yet the boom of technology and commercialized nature of goods within weeks after production worldwide hasn’t technology itself become a means of fusion. The 20th century has been saturated in new technology after another to the point where post literacy even semi literacy has become yesterday’s tradition. No longer are people concerted for the spoken or unspoken word and typography when these are no longer necessary let alone recognized. Technology as knowledge has even invaded the most basic of words. In our own world as we become more aware of the scale of technology on psychic formation and manifestation, we are losing all understanding in our right to assign guilt J. M. Synge. An easy example of this can be found every few months in the US where many musical icons get sued due to their lyric content. But according to Marshall Lyrics or typography is a division of speech and as speech is a by-product of though then how could anyone be prosecuted for thoughts or is it that the medium is the culprit? If the medium is the scapegoat to the form of the action then what is said about mirrored crimes in countries without mass media such as radios and televisions? A man is not free if he cannot see where he is going, even if he has a gun to help him get there. For each of the media is also a powerful weapon with which to clobber other media and other groups A. J. Liebling.
As Marshall concludes he brings up a very good point. In the ways that obvious needs of society such as cotton and fish as will be TV and Internet some day. Progression is the brother of change but with such a synthetic life style what are we changing into?
Bertolt Brecht:
“The Radio as an Apparatus of Communication”
Bertolt begins talking about relative means for growing technology. He brings up the Radio as his example of a revolutionary technology being limited by the imagination of consumers. He sees the expansion of the radio to a more interactive form aside from its traditional role, a tool for users to not only receive information but to send and compile it.
The radio would be the finest possible communication apparatus in public life, a vast network of pipe Bertolt Brecht.
Brecht saw the need for a larger means of data sharing and envisioned something that would take years to materialize, the internet. Bertolt had already been board enough with the radio, since its ignition modern use in 1895 just 3 years before Bertolt birth, that he felt it was time for its discontentment or evolvement. Living throw both world wars Bertolt was aware of the growing uses and range of mass media capable by radio and began to worry about its misuse. On this principle the radio should step out of the supply business and organize its liseners as suppliers Bertolt Brecht.
“The Medium is the Message”
Marshall McLuhan begins “The Medium is the Message” by talking about the development of technology. As he elaborates his view of technology it becomes a bit aloof asides from his knowledge to the upcoming fact of economic growth and the inevitable job losses due to replacing machines. Marshall brakes technology into two different categories, technique of fragmentation (Production line machines – replaces simple single task workers) and automation Technology (ATM machines – replaces a bank teller with many different tasks). He doesn’t seem to be interested in whither or not this is a good or bad thing as he moves in his next idea.
Electric lights produces illumination a medium without a message. Several contents that lights are exploited give the illusion of medium but are all false. Marshall argues that the change from electric lights to modern halogen lights share the same medium illumination. Whether O.R. lights or spot lights which that neither could excites without the electric light is a proof of “the medium is the message”.
Railways were not the means of simple point to point transportation but a larger add to the growth of cities and views of time and distance. Marshall says that in this way airplanes are not in the same but “tend to dissolve the railway form” But how an airplane is just an increased rate of speed in respects of railways form underrates the sheer amount of growth city’s and people both evolved to contrasted by the railway revolution. Keeping the population of mid 1800’s in mind to the population of the introduction to world wide airplane travel the growth and economic value though might have been proportional the impacts were not. The times of international travel has connected the globe in ways land restricted railways could never have done. Where Marshall sees a dissolved idea of form I see just an increase of range of that initial ideal.
With almost an Optus action of the West purring these new mediums of technology and the full forms of their contents to deprive and developing countries just estrange these people and us as well. One example is the Bedouin with his battery radio on board the camel J.C. Carothers. And rightly so that us the makes of such “alien” goods have become lost. Yet the boom of technology and commercialized nature of goods within weeks after production worldwide hasn’t technology itself become a means of fusion. The 20th century has been saturated in new technology after another to the point where post literacy even semi literacy has become yesterday’s tradition. No longer are people concerted for the spoken or unspoken word and typography when these are no longer necessary let alone recognized. Technology as knowledge has even invaded the most basic of words. In our own world as we become more aware of the scale of technology on psychic formation and manifestation, we are losing all understanding in our right to assign guilt J. M. Synge. An easy example of this can be found every few months in the US where many musical icons get sued due to their lyric content. But according to Marshall Lyrics or typography is a division of speech and as speech is a by-product of though then how could anyone be prosecuted for thoughts or is it that the medium is the culprit? If the medium is the scapegoat to the form of the action then what is said about mirrored crimes in countries without mass media such as radios and televisions? A man is not free if he cannot see where he is going, even if he has a gun to help him get there. For each of the media is also a powerful weapon with which to clobber other media and other groups A. J. Liebling.
As Marshall concludes he brings up a very good point. In the ways that obvious needs of society such as cotton and fish as will be TV and Internet some day. Progression is the brother of change but with such a synthetic life style what are we changing into?
Bertolt Brecht:
“The Radio as an Apparatus of Communication”
Bertolt begins talking about relative means for growing technology. He brings up the Radio as his example of a revolutionary technology being limited by the imagination of consumers. He sees the expansion of the radio to a more interactive form aside from its traditional role, a tool for users to not only receive information but to send and compile it.
The radio would be the finest possible communication apparatus in public life, a vast network of pipe Bertolt Brecht.
Brecht saw the need for a larger means of data sharing and envisioned something that would take years to materialize, the internet. Bertolt had already been board enough with the radio, since its ignition modern use in 1895 just 3 years before Bertolt birth, that he felt it was time for its discontentment or evolvement. Living throw both world wars Bertolt was aware of the growing uses and range of mass media capable by radio and began to worry about its misuse. On this principle the radio should step out of the supply business and organize its liseners as suppliers Bertolt Brecht.
posted by Marc-Andre at 12:12 PM
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